Further audience research using pamCo

I used the site pamCo first to help my research on the audience. The first thing i did was fill out the filters, i chose the sector reach in magazines monthly from all adults last year in 2018.

From the results i found out that more people have used their phone and tablet to took at magazines rather than print and desktop. This is because it is more accessible than print and more convenient as people can read it whenever they want.

There are more magazines that are going digital as they have found more people would read it as its more accessible to people and they can read it whenever such as when they are travelling. However a lot of people still do read print just not as many as digital.

https://pamco.co.uk/pamco-data/latest-results/