Q Magazine

Q is a popular music magazine published monthly in the United Kingdom. It was founded in 1986 by the journalists and broadcasters Mark Ellen and David Hepworth, who were presenters of the BBC television music series Whistle Test. Source:https://en.wikipedia.org/wiki/Q_(magazine)

I wanted to research the audience of another UK music magazine so i used PAMCo and used Q as an example as it was the only music magazine available. I found out that in 2018 Q had a total brand reach of 3 in print, for people aged between 15 and 34. But when i changed the audience to all adults the total brand reach increased to 154.

This is because Q magazine is only available on print and people wont have the access to it or they might not have the time purchase it or read it. I got these results aswell because their audience is for older people at the age of 40.

https://pamco.co.uk/pamco-data/latest-results/

In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period. Source:https://en.wikipedia.org/wiki/Reach_(advertising)